I am once again purchasing toys and I am amazed by the continued popularity of Lego.I worked for 25 years in the toy trade as a purchaser but I've been away from that industry for ten years and have now returned as a consumer to purchase for generation 3.
I was immediately struck by the fact that apart from the electronic stuff there is little new in the basics, just old concepts with new licences.
A survey of parents indicated that a lego was very popular with the boys. I purchased sets for boys aged 4 - 8 and it would appear that these were very well received. Apparantly one can't have too many bricks.
Photo from Flickr by Dunechaser
1 comments:
As a mum of a soon to be 8 year old I am really amazed at how my son still loves lego. Just 2 days ago I was the worse mum in the world for a couple of minutes because I missed an ad for a new lego character/series that he wants for his birthday. Of course I redeemed myself in his eyes once we found it on the internet - phew.
I think lego never gets old because it is just the gateway to the imagination. I just wish the admission price was not soo steep lol
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